Season 1 · Episode 44
(IAB Executive Series) TV 2.0: The World of Ad-Funded CTV - with Mark Zagorski of Telaria
June 5, 201820m 57s
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Show Notes
In a world where growing numbers of subscription platforms are driving the growth of connected TV, what room is there for ad-funded models? Mark Zagorski, CEO of Telaria, believes that the future of Connected TV is the time-tested, ad-funded model of TV past. And it’s a move that presents significant advantages and challenges to the industry.
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Topics
CTViabtelariaadvertisingottdevicesdigital and onlineinterviewtechnologydigital technologyfuture technology