Season 1 · Episode 36
(IAB Executive Series) The Future of TV: Streaming, On Demand and Advertising - with Peter Naylor of Hulu
March 20, 201818m 9s
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Show Notes
Long form, short form, interactive and more: There are a lot of tailored ad options when it comes to a streaming platform that sees 77% of consumption in a living room environment. We sat down with Peter Naylor, SVP Advertising Sales at Hulu, in Palm Springs to discuss the revolutions in digital streaming and connected TVs, what the current state of advertising is, where the money is coming from, what kind of targeting can be achieved and the challenges to be navigated.
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Topics
TVadvertisingCTVHuluIABstreamingdigital mediacreativedatatargetinginteractive advertisingprogrammatic