Season 1 · Episode 38
(IAB Executive Series) Programmatic and Transparency - with Dave Osborn of AppNexus
April 4, 201816m 32s
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Show Notes
How does the Australian market stack up compared to the U.S. and the world? At the recent IAB Leadership Conference IAB CEO Vijay Solanki sat down with Dave Osborn, SVP Global Accounts at AppNexus, to discuss his learnings from other markets when it comes to programmatic marketplaces, the value of good strategy and the need to shine a light on money and relationships to increase transparency in the digital advertising ecosystem.
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Topics
programmatictransparencyappnexusdigital marketingadvertisingstrategydigital ecosystemiabiab australia