Season 1 · Episode 42
(IAB Executive Series) How Tech is Helping Brands Understand the Role of Performance Marketing - with Dave Yovanno of Impact
May 16, 201823m 5s
Audio is streamed directly from the publisher (traffic.omny.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode of our “Executive Series” we talk to Dave Yovanno, CEO of Impact and former IAB U.S. board member. IAB Director of Research Gai Le Roy talks to Dave about what Impact (formerly Impact Radius) does; the role of performance marketing; social influencers and the consumer journey; and advances in tackling fraud and where the industry sits now with hygiene levels.
See omnystudio.com/listener for privacy information.
Topics
performance marketingAffiliatemarketingimpactsocial mediaiabdigital mediaadvertisingonline advertisingprogrammatic