Season 1 · Episode 68
Happy Birthday to Us: Digital advertising is 25 - with Phil Cowlishaw of Adobe
July 22, 201926m 41s
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Show Notes
In the latest episode we discuss a landmark birthday. Digital advertising is 25 years old, and we take a trip down memory lane with the diversely talented Phil Cowlishaw, Head of AdCloud, APAC at Adobe. Adobe has just released its “Now We're 25: Digital Advertising Grows Up”. Gai and Phil run through the milestones - from the first banner ad in 1994 to the present day, we look at the evolution of digital marketing and advertising, data, analytics and user experience.
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Topics
digital advertisingmarketingadobeIABdataanalytics