Season 1 · Episode 47
Digital Video: The Broadcast Video Market - with James Bayes of Seven West Media and Pippa Leary of Nine
July 8, 201829m 19s
Audio is streamed directly from the publisher (traffic.omny.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Digital Video has grown exponentially in the past few years. In this episode we talk to Pippa Leary, Commercial Director - Digital Sales at Nine, and James Bayes, Digital Sales Director - OTT Video at Seven West Media, about how the market is defined from a broadcast perspective and how they are structuring their digital video offerings, the most popular kinds of content, the uses of the data collected, viewer habits across devices and the significant role of connected TVs.
See omnystudio.com/listener for privacy information.
Topics
digital videoseven west medianine entertainment cobroadcast mediaadvertingdigital advertisingmediadatagdprvideo on demandbrand advertingPippa LearyJames BayesIABAd Opsvideonine