Season 1 · Episode 60
Digital Advertising Revenue in 2018 - with Megan Brownlow of PwC
March 11, 201919m 35s
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Show Notes
Digital advertising expenditure topped $8.8 billion in CY18, an 11.6% growth on CY17. We talk to Megan Brownlow, Partner at PwC Australia, about the digital advertising revenue figures for 2018 from the latest PwC/IAB Online Advertising Expenditure Report. Of course, video and mobile are the returning stars, and Megan and IAB CEO Gai Le Roy break down the figures and dig into the data. Also, Megan is about to step away from her role at PwC, move to the country and increase her board directorship portfolio. She talks about her time in the digital industry and the changes she’s been a part of, her plans for the future and what it means to advise in a directorship role.
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Topics
digital advertisingIABPwCAdvertisingtech newsonline dataaustralian advertising marketcareerDigital advertising expenditureOnline Advertising Expenditure Reportvideomobileprogrammatic