Season 1 · Episode 73
Data: Collection, Segmentation & Consumer Privacy - w Suzie Cardwell of News Corp
October 4, 201920m 17s
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Show Notes
In the latest podcast IAB CEO Gai Le Roy talks to Suzie Cardwell, General Manager, Data Solutions at News Corp, about data, how it’s segmented to connect the right audiences and advertisers and how it comes to be valued. And of course, if you’re talking data today, you need to talk privacy and consent and the changes approaching with the death of the cookie. We dig into it all.
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