Season 1 · Episode 88
Consumer Experience: Advertising and Digital Media with Jess Miles and Richard O'Sullivan
April 20, 202231m 39s
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Show Notes
Ad blockers, changes in tracking, privacy regulation, willingness to share personal information and consumers moving to subscription/non ad supported media options are all topics that are directly related to consumer digital media and ad experiences. In this podcast we are joined by Jess Miles from IAS and Richard O'Sullivan from InMobi to investigate what contributes to a great consumer experience that not only keeps consumers engaged and maintain trust as well as helping deliver great results for advertisers.
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Topics
consumer experiencedigital advertisingdigital mediadigital marketing