Season 1 · Episode 64
Commercialising Media through Measurement - with Amanda Tarpey of Nielsen
May 16, 201922m 26s
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Show Notes
Audience measurement starts with a person and specific behaviour or action, but there is a lot more to it behind the scenes. In the latest podcast we chat to international guest Amanda Tarpey, SVP Product Leadership at Nielsen, about Nielsen’s digital audience products. IAB CEO Gai Le Roy and Amanda cover cross-media measurement progress and comparable metrics, recommendations in market, open-source solutions and a lot more.
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Topics
digital measurementIABNielsendigital advertisingadvertisingmediacross-mediavideoaudiointerviewtechtech newsdigital newsonline media