Season 1 · Episode 45
(Bonus Episode) Ad Ops: An API Can Do That! (Panel discussion from the IAB Melbourne Ad Ops Conference)
June 26, 201827m 6s
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Show Notes
What exactly is an API and what do they do in the real world? What is the role of an API in automation and what are the advantages to that? How important are APIs in the digital economy? At our recent IAB Digital Ad Ops Conference in Melbourne, our expert panel discussed and answered all of these questions and more, including the kinds of teams and skills needed to effectively implement them across platforms. Featured in the discussion are: Lachlan McDivitt (Moderator): AU/NZ Trading Director - The Trade Desk; Mac O’Rourke: Head of Data and Operations - Amnet; and Timothy Heywood: Digital Technology Manager – Ad Ops - Cadreon.
You can watch the abridged discussion as a video and download content from the day here.
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Topics
Ad Opsdigital mediaadvertisingconferenceIABthe trade deskCadreonamnetAPI