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Australian Programmatic Advertising Trends

Australian Programmatic Advertising Trends

The IAB Australia Podcast

April 30, 202440m 16s

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Show Notes

In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on data signals that are valuable to buyers, reducing waste and the control levers that buyers are looking for currently. 

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