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Audience Addressability for CTV with Yasmin Sanders, Namita Joseph, Tim Purss & Cass Tan
Season 1 · Episode 90

Audience Addressability for CTV with Yasmin Sanders, Namita Joseph, Tim Purss & Cass Tan

The IAB Australia Podcast

June 1, 202229m 37s

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Show Notes

In this episode we discuss CTV audiences, addressability and maximising reach. We are also going to find out how a collaborative partnership of a media, tech and a brand can deliver results. We are joined by Yasmin Sanders (Samba TV), Namita Joseph (Streamotion), Tim Purss (Pubmatic) and Cassandra Tan (Adobe).

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Topics

digital advertisingctvctv addressabilityvideo advertisingott advertising