Season 1 · Episode 49
Ad Tech Crossroads: A Creative Renaissance in a Programmatic World - with Tim Whitfield of Sizmek
August 14, 201824m 25s
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Show Notes
The IAB Podcast comes full circle as we welcome back our very first guest, Tim Whitfield. Gai Le Roy discusses with Tim his move from agency side back into Ad Tech and his new role as VP, Strategic Solutions, APAC at Sizmek, the transferable art of pitches, and a lot about the role of creative, including: Data-driven creative, the relationship with creative agencies, creative across different platforms and devices, targeting challenges and the promising future of connected TV.
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Topics
ad techcreativetim whitfieldsizmekIABdigitaldigital adevrtisingdata and onlineadsdevicesplatformsCTVcreative agencies