Season 1 · Episode 82
Ad Fraud & Brand Safety with Imran Masood and Lottie Laws
September 21, 202130m 5s
Audio is streamed directly from the publisher (traffic.omny.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
With the continued increase in digital ad investment, ensuring that ads are seen by humans and are placed in suitable and effective environments is vital. In this episode we chat to Imran Masood from DoubleVerify and Lottie Laws from Pinterest on how marketers can invest in environments that connect with audiences and provide suitable placement opportunities.
See omnystudio.com/listener for privacy information.
Topics
digital advertisingbrand safetybrand suitabilityad frauddigital marketingpinterestdoubleveriftyiab