101: Building A Human-First Approach Into The Fabric Of An Entire Firm with Shaun Erickson

In 2012, Shaun Erickson founded Single Point Partners because he wanted to do something different.

As a solo advisor at the time, his primary focus was on building a process with one main focus: Building it around the client’s agenda (a.k.a. – the things that matter most to the client).

Fast forward to 2023, and his focus has shifted.

Now, he’s focused on building a human-first approach into the fabric of an entire firm. Whether you’re a solo advisor trying to embrace a human-first approach or a firm owner wondering how to build an entire firm with a human-first approach, you’re in the right place. 

Shaun Erickson takes us inside Single Point Partners to share exactly how to build a human-first approach into the fabric of your entire firm.

We discuss:

• A question to put a prospect’s mind at ease
• Why you should follow up with clients 3 times
• How they train advisors to learn the human side
• The “Pebbles vs Boulders” approach to improve follow-through
• A story where asking one question forever changed the relationship

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Resources:

• The featured partner for this episode is Knudge, an automated system to help clients actually follow through on their tasks and reach their financial goals

Connect with Brendan Frazier: 

• RFG Advisory
• LinkedIn: Brendan Frazier
• X:@jbrendanfrazier