
Life & Ideas of Leading Consumer Neuroscientist, Joe Devlin
The Human Podcast Β· The Human Podcast
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Show Notes
WATCH ON YOUTUBE:
In this episode, I speak to Joe Devlin, a professor of cognitive neuroscience at UCL. Joe is a leading consumer neuroscience researcher and co-founder of the Applied Consumer Neuroscience (ACN) Labs. He also holds a PhD in Artificial Intelligence.
The Human Podcast is a filmed show that explores unique life stories & careers. Subscribe for new interviews every week.
π TIMESTAMPS:
0:00 - Intro
CONSUMER NEUROSCIENCE:
1:22 - Ways businesses nudge us to buy
3:13 - How much we're influenced daily
5:17 - How brand loyalty develops
8:40 - Consumerism is the new religion
10:25 - Data privacy precautions
12:04 - Ethical vs unethical advertising
16:12 - Eye tracking for advertising
18:58 - Ethical vs unethical advertising
23:23 - How to avoid being manipulated
26:09 - Influence of future technologies
30:22 - Applied consumer neuroscience labs
LIFE STORY:
33:25 - PhD in AI
36:40 - Applying AI to consumer neuroscience
39:18 - AI changing understanding of intelligence
41:54 - DeepMind, AI, neuroscience
44:30 - How the brain processes language
49:36 - Why are you interested in the brain?
51:31 - Using neuroscience in daily life
56:31 - Unwinding / Brazilian jiu-jitsi
59:04 - What is a good life?
π§ AUDIO:
Spotify -
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π€ GUEST:
LinkedIn - https://www.linkedin.com/in/joseph-t-devlin
UCL - https://profiles.ucl.ac.uk/9308-joseph-devlin
Applied Consumer Neuroscience Labs - https://www.acnlabs.co.uk/
Google Scholar - https://scholar.google.com/citations?user=kCgH6AgAAAAJ&hl=en
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π΅ MUSIC:
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