The Smartest Move in Restaurant Tech Is Simplicity and ScheduleFly Proves It
In this episode of Hospitality Hangout, Michael Schatzberg, “The Restaurant Guy,” and Jimmy Frischling, “The Finance Guy,” are joined by Will Brawley, co-founder of ScheduleFly, a restaurant scheduling software that’s more than just a tool—it’s a philosophy. For over 15 years, Will and his team have built a company that thrives not on aggressive scaling, but on delivering simplicity, service, and genuine care to independent restaurants.
The Hospitality Hangout | Restaurant Industry Trends & Hospitality Leaders
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Show Notes
Will Brawley and the ScheduleFly team have spent over a decade and a half proving that success isn’t just about scale. It’s about staying true to what matters. In an industry built on relationships, they’ve created more than a product that works. They’ve built a level of customer service that keeps independent restaurants thriving. Will’s passion for hospitality is reflected not just in the simplicity of ScheduleFly, but in the genuine care he and his team show for their customers. ScheduleFly isn’t just another tech company – this is a team that understands the heart of restaurants.
Key Takeaway:
- ScheduleFly’s success comes from serving independent restaurants with simple, effective scheduling software instead of chasing big contracts. Will and his team made the choice to stay true to their mission. Growth wasn’t the goal, but happy, loyal customers were.
- Will was podcasting before podcasting was cool. He launched Restaurant Owners Uncorked 12 years ago to give independent restaurant owners a voice and a platform to share real, unfiltered stories. His philosophy mirrors the best-run restaurants – deliver a great product, take care of people, and give back to the community.
- Great restaurants live at the intersection of passion and practicality. Many operators are drawn to the artistry of hospitality, creating memorable experiences through food and atmosphere, while also managing the realities of running a business. The beauty is in finding balance by using just enough technology to improve efficiency without losing the warmth and authenticity that make hospitality special.
- Hot takes: Hot or Not sparked some strong opinions, Which Came First? settled some serious debates, and the ultimate pro tip emerged—smile if you want a bigger tip. Fast, ridiculous, and fueled by confidence—it is game time.
Thanks for tuning in to Hospitality Hangout, brought to you by Branded Hospitality Ventures. Next week, Michael Fiato, from Compass Group will be joining us. His official title? Well, let’s just say it includes plenty of Cs, Es, Os, Vs, and Ps—so you know it’s a big deal.
Episode Credits:
- Sponsored by: DirecTV
- Produced by: Branded Hospitality Media
- Hosted by: Michael Schatzberg, Jimmy Frischling
- Producer: Julie Zucker
- Creative Director: Adam Levine
- Show Runner: Drewe Raimi
- Post Production: Three Cheers Creative
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