The Honest Dog Breeder Podcast

Recently I've been talking with a lot of breeders who are struggling to sell puppies, I've seen some constant themes creating difficulties in their marketing. In this episode I discuss 4 mistakes I see breeders making over and over again in their marketing. We've released a new masterclass inside the Dog Breeder Society that helps you integrate stories into their marketing for better results.

Part of selling yourself as a breeder, beyond the quality of your dogs, is selling your knowledge and support. When buyers feel supported, they are better able to provide and take care of their dog, when that happens the relationship between the dog and the buyer improves and a beautiful bond is formed. The buyer will think the dog is just amazing—and while the dog is amazing—a big part of that success story is that you, the breeder, set the situation up for success.

During the normalizing of the market I found myself flush with puppies, Pepper had a giant litter and I had WAY more puppies than usual–with a waitlist of very few. This episode is about all the shifts I made after getting complacent with my marketing and how it helped me sell my puppies, including the puppy who was born with one eye.

In this episode we discuss the dilemma of buyers calling when you don't have puppies, and no buyers calling when you do. I discuss some techniques for what to say to buyers, and then give my ultimate solution to help you with this.

The final installment in this series...let's discuss practical ways to downsize a breeding program that doesn't take you out of the game, doesn't kill the bloodlines you've worked hard to create, and yet allows you to reduce the number of puppies you're producing and the stress that can go with marketing during reduced demand. There's a cheatsheet for this episode at honestdogbreeder.com/70 You can join the Dog Breeder Society at honestdogbreeder.com/dogbreedersociety

This episode is the second installment to our three-part series on the changing market, whether you should pause your breeding, if you're being ethical, and the upcoming, how to downsize your program, while retaining your bloodlines. Here we discuss what ethical and unethical dog breeding is, and then we dive into how the economy and supply & demand play into that ethics. There's a cheatsheet that goes with this episode! I hope you enjoy!

Breeders are whispering about pausing their programs. Does that make sense? I'll discuss my thoughts on the pausing, if it's right for you, or even the industry. I'll also discuss three elements of the dog breeding market and economics that are playing into the current dog breeding situation. This is part of a 3-part series which includes the next episode on the difference between ethical and unethical breeding and also how that relates–or doesn't–with supply and demand econimics.

The dog breeding market is still normalizing, supply is greater than demand, and many breeders are contemplating quitting, but I see so many brilliant breeders sabotaging their breeding program because of this one thing they're doing...I'll explain what it is and how you can work with it to stop it from ruining the beautiful program you've built!

It happens to us all, things are going good then this happens, then that happens, and, all of a sudden, we feel like we've lost our traction. Don't worry, it happens to us all. Today's episodes are all about techniques for geting the traction back in your business when you feel like you've lost it. Interested in the Ideal Puppy Buyer Cohorts? Apply here!

In this episode I discuss how every problems can work to our benefit, especially in this normalizing market. I'll discuss some perspective shifts and how to better write your marketing copy to speak to your buyers. Interested in the Ideal Puppy Buyer Cohort? Join the Waitlist!

Every breeder I've ever spoken with has some insecurities in their breeding program, it's natural. Yet sometimes breeders take that insecurity and use it to fuel them to forfeit their integrity, giving breeders a bad name and hurting their program and reputation. This episode discusses a breeder whose insecurity led her to fraudulently place a badge on her website, not understanding how much it showed her lack of integrity. I'll give you an alternative, a way to use your insecurity as a guide to help you focus on your program and make it better. I also made you a worksheet with examples to help you sort through these pain points. You can get it in the show notes here. Need some helping working through the pain points? Schedule a Strategy Session with me, Julie Swan, I set aside 4 hours every week for these video chats specifically.