The Art of Storytelling in Healthcare | Moderna Chief Brand Officer Kate Cronin and Digital Health Advisor Chrissy Farr
The Heart of Healthcare | A Digital Health Podcast · Halle Tecco
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Show Notes
Marketing and communications play a critical role in securing investment and driving product and service adoption in digital health. In this special two-part episode, Steve Kraus explores the art of storytelling in healthcare with two industry experts: Chrissy Farr, a veteran digital health journalist turned venture capitalist and advisor, and Kate Cronin, Chief Brand Officer at Moderna. They discuss:
- What makes for a great story in digital health
- The importance of including setbacks and challenges in company narratives
- The undervaluing of marketing and communications roles
- Strong digital health brands such as Livongo, PillPack, and Bobbie
- Chief Brand Officers vs. Chief Marketing Officers
- Lessons learned from rapidly scaling Moderna's brand during the COVID-19 pandemic
- The importance of internal communications
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