From cigarette to Spartan to Shark Tank | Kressa Peterson
The Hard Way With Joe De Sena · Spartan Races
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Show Notes
How did a cigarette at a Spartan race spark a journey that led to an appearance on Shark Tank? Kressa Peterson talks about how she and her husband found Spartan, embraced the struggle but resisted the mud. From that the "Shower Toga" was invented.
How many of you have been joyful after a Spartan Race- but driven home filthy? Kressa's life was changed after being almost broken at a race in North Carolina, where all she wanted was to get clean. The Shower Toga was born and after a stint on Shark Tank and partnering with Spartan- her "clean / dream" is shifting the paradigm of the after race reality.
LESSONS
- Find what you love
- Figure out creative solutions
- Partner with force multipliers
LINKS
https://showertoga.com
TIME STAMPS
1:00 Interview begins on the farm
2:45 Dealing with addiction and illness
4:30 Starting to train for Spartan Race
6:00 Smoking and getting diagnosed with breast cancer
9:45 Filming for everyday Spartans & climbing Mt. Fuji
12:30 Taking time to unplug
13:30 Burpee Break
15:45 The Shower Toga
22:00 Making it happen & getting on Shark Tank
29:00 To Burpee or not to Burpee?
31:00 Companies that change lives
33:55 Dr. L & Joe discuss the Kressa, Shower Toga's & lessons learned from the hustle
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CREDITS:
Producer – Marion Abrams, Madmotion, llc.
Hosts: Joe De Sena, Tim Nye & Sefra Alexandra, "Dr." Johnny Waite & guest host Dr. L
Synopsis – Sefra Alexandra | Seed Huntress
Production Assistant - Andrea Hagarty
© 2019 Spartan