The Hard Way With Joe De Sena

Kevin Kaiser has an unconventional approach to business that was shaped by his roots growing up on a farm in Canada. As a professor at Wharton, one of the top business schools in the world, Kaiser is challenging the status quo. In this fascinating podcast episode, Kaiser shares the philosophies that have made him an outlier - treating companies like living organisms that must constantly adapt to survive. He believes success breeds complacency if you don't disrupt yourself. You will learn Kaiser's unique strategies for avoiding complacency and staying motivated through unpredictability. You'll discover why he argues against giving employees clear goals and instead pushes them outside their comfort zones. Kaiser also dives into mindset, explaining how to "own" your thoughts and emotions rather than identify with them. For business leaders and entrepreneurs, this podcast provides an invigorating fresh perspective on value creation, leadership, and turning assumptions on their heads. Highlights: 00:00 Intro 01:01 Kevin Kaiser's background 02:08 Business as a living organism 03:55 Who decides how to deploy resources? 06:03 Students at Wharton and fragility 09:44 How do big companies like Kodak fail? 13:18 Staying relevant as a company 15:33 Don't listen to evolutionary wants 19:26 Challenges and the example of Toyota 22:26 Being the manager of your mind, body, and emotions 24:58 How can people find Kevin?

Dr. John Jaquish discovered a revolutionary way to build strong bones that goes against everything you've been told. In this insightful conversation with Joe De Sena, Dr, John reveals how he cured his own mother's osteoporosis and created a $100 million business - all by ignoring conventional wisdom. He will also open your eyes to why workouts like weightlifting don't work, and share his portable home gym that packs serious muscle-building power. By the end, you'll be left wondering what other "facts" about health and fitness are actually dead wrong. Dr. John will change what you think you know about building muscle and strength. Don't miss this eye-opening conversation that just may transform your health forever. Tune in now! Highlights: 00:00 Intro 01:15 Dr. John Jaquish and his biomedical company 02:49 Dr. John's childhood, college, and entrepreneurship 06:32 OsteoStrong - a medical device that treats osteoporosis 11:13 Exposure to cold and health benefits 14:19 The importance of hip joint strength 16:07 Joe's accident and dislocation of hip joint 18:55 Bone density, weight lifting, and the X3 System 26:24 Veganism and ancestral animal-based diet 33:54 Where can people find Dr. John?

In this episode, Joe se Sena is having an insightful conversation with TeamSnap CEO Pete Frintzilas. Pete shares how facing challenges as a child of immigrants built his resilience and success. He discusses lessons learned on instilling a strong work ethic in kids without spoiling them. Joe and Pete also discuss how continuous learning and seeking guidance from mentors fueled their growth and empowered them to overcome obstacles. Discover actionable advice on prioritizing your career early, developing an immigrant work ethic, and showing appreciation to accelerate your success from scratch. Tune in now! Highlights: 00:00 Intro 01:01 Pete Frintzilas's background and childhood 03:55 Raising resilient children 07:31 Overprinting of the first child 09:05 Challenges of being a CEO of a big company 10:56 Hard work, mentors, and professional growth 13:24 Communication, gratitude, and working hard 15:55 Regret for not starting a business earlier 17:54 Where can people find Pete?

Victor Antonio knows what it's like to struggle. Growing up in poverty-stricken Chicago housing projects, he faced an uphill battle. But through grit and determination, he climbed his way to the top. In this fascinating episode, Victor pulls back the curtain on his amazing success story. From food stamps as a child to writing bestsellers, he shares the pivotal moments that changed his trajectory. Learn Victor's unorthodox tactics for understanding customers on a deeper level. Discover how he trains sales teams to minimize objections and build lasting relationships. You'll be inspired by the man who turned adversity into advantage through education, hard work, and never giving up. Highlights: 01:01 Victor Antonio's childhood and family 03:45 Family dynamics and education 06:28 Culture shock of going to college 08:35 Fundamental attribution error and personal growth 13:31 The value of an engineering degree 16:01 Leaving his job and writing a book 18:53 Sales Ex Machina book and understanding AI 22:38 Data is the new oil 24:06 Sales engineer: Pre-internet and post-internet sales 27:23 The latest book Relationship Selling 28:36 Life or Debt reality show

In this episode of The Hard Way podcast, Joe De Sena interviews Paul Foster, the founder of the iconic fitness brand Reebok. Tune in as Foster recounts growing up in a family shoe business plagued by infighting, and his risky decision to break out on his own with his brother. Listen how this small startup found its big break by pivoting to capitalize on the aerobics craze just starting to sweep the nation. Foster shares the story of how resilience, innovation, and an openness to new opportunities allowed Reebok to outmaneuver giants and become the #1 brand in women's fitness worldwide. De Sena and Foster also discuss invaluable lessons around turning obstacles into opportunities and how perseverance can pay off big for entrepreneurs willing to work hard and think outside the box. Highlights: 00:00 Intro 00:49 How did Reebok start? 04:16 Selling Reebok and going into aerobics 06:24 Surviving and thriving in business 08:07 Working with family members 09:23 Why do most companies fail? 10:43 The role of luck in success 11:28 The importance of sports 12:55 Writing a book - Shoemaker 15:42 How can people find Joe? 16:08 Preparing the second book 17:53 Just keep going

The Lovesac founder Shawn Nelson started with a silly college project - giant beanbags. Now he leads the top-selling couch brand in America. How did he go from dorm room side hustle to building a business worth billions? Tune in as Shawn shares his wild journey of overcoming failures, bankruptcy and naysayers. Plus, hear Shawn and Joe discussing the couch controversy and finding common ground in their philosophies of pushing limits. Get practical tips on developing grit, balancing work and rest, and achieving your potential through consistent effort and facing fears. This inspiring conversation provides valuable lessons for entrepreneurs, parents, and anyone striving to maximize success while maintaining well-being. Don't miss Shawn Nelson's intriguing rise from beanbags to billions. Highlights: 00:00 Intro 00:49 Overnight success story of Lovesac 02:24 Furniture that evolves with you 04:01 Do we really need a couch? 06:36 Rewiring your brain to be active 11:11 Pushing your kids until it works 17:00 Opening dopamine pathways 20:34 Spartan race Massachusetts 21:05 Finding your own thing 24:50 Where can people find Shawn

When does pursuing your goals mean neglecting your relationships? For high-performing couples, maintaining intimacy may become hard and require intentionality. In this episode, Amy Wine shares her strategies for helping elite athletes, entrepreneurs and busy professionals prioritize connection - even when life gets hectic. Learn a system for designing communication around each partner's unique rhythms and needs. Learn about the "married roommate" trap and how to overcome it. Discover Amy's techniques for educating spouses on the elite mindset and scheduling meaningful moments together. Whether you're training for the Olympics or building an empire, get Amy's advice for keeping romance alive while chasing your dreams. Highlights: 00:00 Intro 01:04 Who is Amy Wine? 01:40 Troubles with relationships 03:57 Married roommates stage 07:31 High-class problems 09:21 Being there for your spouse 11:23 The mindset of wanting the change 15:46 Finding the joy 18:08 We don't own stuff, it owns us 20:41 How can people find Amy?

While most would have quit after repeatedly getting cut from teams, Dre Baldwin refused to give up on his basketball dreams. This episode shares his incredible journey from benchwarmer to going pro, despite the countless setbacks along the way. You'll learn how he maintained an unstoppable motivation to improve day after day through strategies like constantly problem-solving new approaches. Dre also discusses the mindset it takes to achieve big goals, emphasizing the importance of working with others who are truly ready to put in the effort. For anyone wanting to up their game in life and business, this episode is a must-watch source of inspiration and practical advice on overcoming obstacles through grit and determination. Highlights: 00:00 Intro 00:46 Work on Your Game phrase 02:29 Why don't people work on their game? 04:55 Staying focused and motivated 06:55 Fight against the gravity 08:45 How to motivate unmotivated people? 14:17 Joe's invite to his event 15:18 Transformation stories 19:31 How can people find Dre

Tired of conflicting advice on diabetes? This episode sets the record straight. Dr. Robbie Barbero, who reversed his own Type 1 diabetes with a plant-based diet, unpacks the science on what really causes insulin resistance.ro You'll be shocked to learn it's NOT sugar as you've been told. Dr. Barbero reveals new research proving dietary fat - not sugar - is the true culprit behind the diabetes epidemic. He'll also share his own protocol for reversing pre-diabetes and Type 2 diabetes through a high-carb, low-fat, plant-based approach. Don't miss this revealing look at the real factors driving the diabetes crisis and take control of your insulin levels and health. Highlights: 00:00 Intro 01:04 Dietary fat and sugar's role in insulin resistance 04:06 Low fat, high carbs diet for managing Type 1 diabetes 06:16 Robby's typical daily routine – exercise and diet 10:12 Monitoring blood glucose levels 12:30 Eat more salad 15:39 Do plants want to kill us? 17:16 Healthy packaged foods and use of microwaves 20:56 The experiment with liquid sugar diet 22:12 The biggest impact is what you not eat 24:40 Find what is best for you 26:04 Joe's story about his dad

This episode follows the transformation of successful entrepreneur Andy Goldstrom from a results-driven corporate executive to a compassionate parenting coach. Faced with his own daughter's mental health struggles, Andy realized the tough love approach that worked in business failed his family. Through difficult lessons and parent coaching certification, Andy learned to see issues through his child's eyes. Now he shares these hard-won insights to help others strengthen bonds with kids facing unprecedented challenges. Tune in as Andy discusses his pivotal journey with Spartan Race founder Joe De Sena. Hear real-world strategies for setting boundaries, building trust and finding perspective - even in divorce. Discover how simple acts of attunement can ease parenting pressures in our hyper-connected world. Connect with Andy: www.parentsjourneycoaching.net Highlights: 00:00 Intro 00:43 Mental health challenges 04:03 Learning curve and coaching 08:11 Authoritative parenting styles 09:35 Setting boundaries around dating 11:10 When to allow the use of phones 12:56 Kids today have too much pressure 17:12 The importance of exercise for anxiety and depression 18:30 Welcome to Holland parable 20:57 Three things for parents to do 23:08 Kids need support and understanding

Tired of being average? Want to take your game to the next level and become unstoppable? This episode will show you how to maximize your innate strengths, tap into your deepest interests, and unleash an unstoppable drive to win. Former military strategist James King shares his science-backed approach to identifying your "sweet spot" and aligning your goals in a way that ignites your full potential. Spartan CEO Joe De Sena opens up about applying these principles to build an empire and change millions of lives. Discover the secrets of the world's top performers and leave with an action plan to optimize your body and mind for total excellence. Highlights: 00:00 Intro 00:42 Who is James King? 02:45 Studying performance science at the University of Edinburg 09:26 Key goals to pursue in order to excel 12:42 Leaning into strengths or fixing the weaknesses? 15:01 How hard is it to figure out your interests? 17:41 Just start doing something 20:22 Finding your sweet spot 23:13 The University of Better For more insights into James King, be sure to explore: Social Media Handles- Instagram: @jamesaking_ LinkedIn: @acceleratingexcellence Youtube: @acceleratingexcellence Twitter: @jamesaking Book: https://www.amazon.com/dp/B0B15MT2F9?ref_=cm_sw_r_cp_ud_dp_WC2SR2T9WSA12ZZCTFDP Spotfiy: https://open.spotify.com/show/5LJFspGl7b0e5YuxMfPLpx?si=be50920d345347ea Apple: https://podcasts.apple.com/gb/podcast/the-accelerating-excellence-podcast/id1706636304

In this episode, marketing pioneer Seth Godin shares his proven strategies for building viral movements and brands. He and the Spartan founder Joe De Sena talk about the power of cultivating small, passionate communities over mass appeal. Godin draws from his experience helping top brands connect through stories and building a community. He explains how understanding the way ideas spread socially unlocked his viral successes. Seth points out that the most successful brands are built like "religions" that unite people through shared experiences. He also talks about happiness as a choice and the advantages of the world we live in. For anyone wanting to inspire a change, this conversation provides valuable lessons on spreading ideas that uplift, becoming a viral phenomenon, and establishing movements that empower lives. Episode presented by MudGear Highlights: 00:00 Intro 00:42 The world is not your customer 02:08 Is a small audience enough? 04:31 The secret to becoming viral 08:01 The success of Joe's New York restaurant 09:10 What would Seth as a head of Spartan? 13:33 How did Seth find his path? 14:25 Being happy is a choice 16:47 Building a brand is building a religion 18:36 The war in Ukraine from a marketing perspective 21:12 How can you find Seth?

In this episode, Joe De Sena interviews Michael Holt from Savage and Saint on redefining masculinity through integrity, authenticity and inner strength. They discuss growing up tough and how it shapes character, plus the importance of discipline and relaxation in achieving goals and relationships. Michael shares his daily wellness routine of meditation, breathing, nutrition and movement - practical self-care habits that unlock spiritual growth and sustainable energy. Discover an empowering blueprint for well-being, success and real relationships - without macho posturing or martyrdom. Highlights: 00:00 Intro 01:15 How can we define masculinity? 04:40 The balance of challenge and acceptance 07:51 Going too far in achieving the mission 12:08 The fear of stopping and relaxing 15:54 Six pillars of well-being 19:52 The meditative path is the warrior path

Craig Levinson has overcome countless obstacles on his journey from South Africa to Silicon Valley. After immigrating as a teen, he chased his basketball dreams in the US only to have a devastating injury end his career. But he refused to quit, pivoting to build supplement brands and manage inspirational clients. Through it all, 3 principles have guided him: accountability, consistency, and self-care. In this episode, Craig shares gripping tales of his moves across the world, business failures, and backstage encounters that led him to create a very sought-after agency. His story is an inspiration for anyone willing to keep chasing their dreams against all odds. Highlights: 00:00 Intro 00:43 Craig Levinson's family and background 02:34 Moving to the United States at 19 05:13 Playing college basketball and getting injured 08:18 Creating a supplement brand and failing 11:31 Pivoting and finding a way through 13:10 Meeting his faith in the backstage of Ellen DeGeneres show 15:33 Working with A-list clients 17:34 Thee things important for success 20:48 How to find Craig? 21:54 Final words

Tired of kids glued to screens when they should be running around outside? Frustrated with the lack of PE and recess in schools? Dr. Amy Bantham has had enough - and she's starting a revolution to get our youth active again. As the founder of Move to Live More, Amy is trying to empower families and schools in a fight against physical inactivity. In this motivating episode, she shares why movement matters for mental and physical health, tips for fun family fitness, and innovative solutions to get kids off devices and onto the field. Whether you're a parent wanting to role model wellness or a community member passionate about youth sports, this show will energize and inspire you to join Amy's movement. Discover practical ways to weave activity into everyday life and help reverse the inactivity crisis - one kid at a time. Highlights: 00:00 Intro 00:43 Who is Amy Bantham? 02:27 The lack of physical activity in kids 04:59 What can school and parents do? 08:26 Kids going outside for recess policy 11:12 What can we do? 12:32 How can people join the Move to Live More movement? 14:17 Start with a small activity

Jacob Peters almost died after a COVID-19 vaccine left him hospitalized. Instead of accepting defeat, he was driven to help others avoid similar struggles. His new company Superpower aims to put people in charge of their health data and connect them to innovative care. This episode follows Jacob's incredible journey—from building Legos into a six-figure business as a teen to founding a major health tech company after a chance meeting on Wall Street. But it was facing his mortality that lit a fire within Jacob. Now, he's building the future of healthcare, one that ensures no one has to fight for their life alone. Get ready to be inspired to reclaim your health and well-being. Highlights: 00:15 Jacob Peters's journey into health space 05:04 Choosing Entrepreneurship Over Military Career 07:45 From Lego reselling company to Wall Street 09:57 A start-up started by solving Microsoft's problem 13:28 Lego blocks translated into business building 17:06 Jacob's health problems after COVID vaccine 26:14 The help of holistic physicians 28:51 Jacob's current business in health space - Superpower 33:03 Three things everyone should be doing every day

Tired of the same old drinking culture? In this unconventional podcast episode, Spartan CEO Joe De Sena joins forces with wellness entrepreneur Ruari Fairbairns to drop bombshell strategies for helping people take back control over their lives from Big Alcohol. From waking guests at dawn with burpees to proposing "water-only" bars, these disruptors will challenge your assumptions with their boldest ideas yet for growing the global sobriety movement. You'll also get the surprising backstory of how their chance meeting in Iceland sparked their amazing friendship and partnership. Plus, discover little-known industry tactics that have fueled a drinking epidemic worldwide. For anyone looking to reclaim their freedom from alcohol or support loved ones, this can't-miss conversation provides the unfiltered insights you need to finally change your lifestyle. Are you ready to join the disruption? Listen now to get your game plan. Highlights: 00:00 Intro 00:54 A crazy story about meeting in Iceland 05:07 You must be available for opportunities 07:02 Making the hard road easy 10:45 How to get more people to join? 15:15 Alcohol destroys our ability to deal with stress 16:36 Manipulations of the alcohol industry to increase alcohol consumption 19:34 Peer pressure and choosing not to drink 21:16 Helping people control drinking ------ Ruari Fairbairns is the founder and CEO of OYNB, a leading figure in the health and well-being space. He was awarded Great British Entrepreneur of the Year for Scotland and Northern Ireland 2020, with OYNB also being named The Spectator's Economic Innovator of the Year in the UK. Known for his passionate advocacy for healthier living, Ruari has been instrumental in steering OYNB to the forefront of the alcohol-free movement, inspiring over 100,000 people worldwide to reassess their relationship with alcohol and strive to become the best version of themselves.

In this fascinating discussion, Dr. Jeff Karp, a top biomedical innovator pulls back the curtain on the difficult journey medical breakthroughs must take to actually help patients. From navigating financial hurdles and clinical trial complexities to manufacturing challenges, hear the surprising barriers promising cures often face on their journey to your local pharmacy. You'll also get an inside look at how real solutions are being developed. Discover how a nasal spray was created to potentially block COVID transmission and learn about groundbreaking "medical superglue" aiming to revolutionize heart repairs. If you've ever wondered what really happens after exciting discoveries are made in white coats and petri dishes, don't miss this amazing conversation revealing the untold story of how cutting-edge science becomes accessible healthcare. Highlights: 00:00 Intro 00:45 Who is Dr. Jeff Karp? 02:30 Complexity of finding and commercializing new solutions 06:42 Dr. Karp's new book overview 08:30 Indigenous holistic approach to health 09:44 Narrowing of the senses we use to experience the world 11:40 Spartan shield for your nose – Profi Nasal Spray 15:10 Developing glue that can work inside the body

Tired of synthetic pleasures leaving you unfulfilled? Former financier and entrepreneur Seth Goldstein knows how easy it is to fall for fake dopamine hits. But he firmly believes that through discipline and authentic challenges like the Spartan Race, people can find genuine happiness and fulfillment. In this episode, Seth shares his journey of creating an authentic snack brand called MASA Chips. From identifying a problem and analyzing reports to frying small batches of chips and testing the product, he offers proven strategies for making a successful business without compromising your idea. He made a 100% healthy and satisfying snack to help people ditch addictive junk and feel the real thing! Highlights: 00:00 Intro 00:52 A demand for discipline & challenge 03:00 Starve yourself of synthetic s**t 05:07 Cucumber salad vs Snickers 06:06 Seth's MASA Chips Company 10:38 Figure out how to fail cheaply 12:18 Find a real problem and solve it

Tired of feeling drained? Struggling with inflammation or other health issues? Mason Kuhr shares his holistic approach to tapping into your inner strength. ​​ ​​Through simple daily rituals like cold exposure, meditation, and burpees, Mason has optimized his energy levels, productivity, and recovery. He'll reveal how reconnecting with nature can boost your immunity, testosterone, and more. ​​ ​​You'll also learn Mason's unique take on making wellness accessible and how Stampede Network is revolutionizing holistic living for the modern man or woman. ​​ ​​Discover real stories of people healing from issues like infertility and immobility through bee products and lifestyle tweaks. Mason will motivate you to optimize your health and performance from the inside out by harnessing your spiritual power. ​​ ​​Highlights: ​​00:00 A spiritual take on health and wellness ​​01:27 The benefits of bee bread ​​03:04 Making holistic wellness cool ​​05:50 Dopamine hacking ​​06:44 Mason's daily routine ​​09:14 Meditation and dealing with stress ​​11:01 What's next for Mason Kuhr?

Dominic Schlueter was a regular kid who loved running. Through consistency, the right influences, and taking action on his dreams, he's built a thriving podcast and brand at just 18 years old. In this episode, Dominic recounts how from a young age he found joy in challenging himself on the track. That drive soon led him to seek out greater obstacles through podcasts and books. And it inspired him to start his own show to share the stories of people that he found inspiring. Dominic talks about his fascination with Joe's podcast and "threats" from his dad to send him to Joe De Sena's infamous farm. Years later, he is having an interview with Joe himself and talking about pushing himself to the limit through running, life-changing lessons he learned about grit, a circle of influence, and turning passion into purpose. Tune in to hear more from this fascinating young man!

Joe De Sena sits down with a young entrepreneur Lukas Pakter, the founder of the SquidHaus fitness apparel company, to discuss sensitive global issues with nuance, as well as Lucas' unconventional path to building his booming athletic apparel brand. Lucas shares his viral strategy of leveraging an "influential army" of top fitness creators to take over the scene. He plans to sell thousands of discounted tickets to Joe's Spartan Race using influencer codes, donating over $1M to charity in the process. Joe gives the plan his stamp of approval. Viewers will learn Lucas's unique brand story, top tips for starting young, and lessons on accountability from these experienced leaders. With open discussion on controversy and actionable advice, this episode is a must-watch for anyone pursuing a business or looking to better understand complex issues. Highlights: 00:00 Joe's "controversial" post on IG 02:34 The conversation has to happen 04:06 We shy away from having a stance 05:59 What does SquidHaus mean and represent? 08:06 Finding a job vs. starting a company 10:04 Leveraging business through Spartan Race 14:34 How to start a business? 16:44 Three things every entrepreneur should do every day 19:55 Three books everybody needs to read 21:57 How to find Lukas Pakter?

In this powerful episode, Spartan founder Joe De Sena sits down for an in-depth conversation with the amazing Brian Johnson, also known as the Heroic Philosopher CEO. They discuss Brian's strategies for building anti-fragile confidence through consistent action. Brian shares how we can close the gap between who we are and who we want to be by doing what we say we'll do. He explains the importance of living each day with virtue and intensity. Joe and Brian also discuss forging strength through challenges and gaining emotional stamina. Brian provides practical tools for taking control of your life through developing a clear protocol. This episode will motivate and inspire you to play the ultimate game of life to your fullest potential. You'll walk away with actionable advice for overcoming obstacles and living without regret. Tune in to hear more! Highlights: 00:00 Intro 01:19 Who is Brian Johnson? 02:52 Why did Brian write a book? 05:13 How do we become our best selves? 07:26 The power of Now 11:17 The new "phone" generation 14:16 Training heroes to become gods 16:57 Forge anti-fragile confidence 20:13 Surviving was the way of life 21:48 Anxiety and depression in today's world 25:01 Brian's protocol and advice 29:12 The eulogy exercise 32:44 How to find Brian? 34:31 Behind the scenes of the podcast

In this hard-hitting episode, bestselling author Michael Easter joins Joe De Sena to discuss the dangers of our addiction to comfort in the modern world. They explore how technologies like social media and junk food use the same psychological tricks as slot machines to hijack our brains. Easter reveals the "scarcity loop" that makes these activities so addictive. They also debate controversial solutions like taxing junk food and mandatory military service. This thought-provoking discussion will make you rethink everything you thought you knew about comfort - and maybe inspire you to get a little uncomfortable yourself! Highlights: 00:00 Intro 01:18 Michael Easter's background 05:02 Lessons learned from skiing 06:27 Parenting mistakes and the danger of technology 09:44 The casino laboratory and a 3-part behavior loop 13:35 The negative consequences of casino games and phones 14:58 Snacking and junk food industry 17:02 Challenging things will make you thrive 20:37 Overeating and managing food 25:26 The power of phones and what to do 28:09 Mandatory military service and recruiting 30:53 Three things everybody should do daily 32:56 How to find Michael?

Joe De Sena interviews Craig Siegel who is an author and motivational speaker. While having a successful business on Wall St Craig felt unfulfilled. He re-invented himself and constantly pushed himself into discomfort until he found a passion that would get him out of bed in the morning. He now helps others find their true potential and calling.

Joe De Sena sits down with Co-Director of Christspiracy, Kameron Waters who talks about his upcoming film which he and his co-director bought back from Netflix making it the first of its kind to do so. This is the sequel to the popular Seaspiracy, What the Health and Cowspiracy which explores The Spirituality Secret kept hidden for thousands of years. To help Kameron buy the movie back from Netflix they are launching a kickstarter which you can find here: https://www.kickstarter.com/projects/christspiracy/christspiracy-the-spirituality-secret?ref=1l5hn3

Jessie Kanzer, author of UNLOCKING YOUR INNER ZELENSKY shares profound life lessons drawn from Volodymyr Zelensky's words and actions, and shows us how we too can access our Inner Zelensky to improve how we lead, conduct ourselves, and how we live. Jessie Kanzer, a half-Ukrainian child of the USSR who had a small part in Zelensky's first major film, sees Zelensky as "a spiritual leader for our times." Joe sits down with her to discover what we can do to become better leaders. For those interested in the book please visit: https://us.macmillan.com/books/9781250894762/unlocking-your-inner-zelensky

On this episode Joe De Sena interviews Eric Frohardt who is a retired Navy Seal and purple heart recipient. Eric talks about his time in active service and his transition to becoming COO of Defy. Episode presented by Mudgear.

On this episode of The Hard Way Joe De Sena sits down with Ed Hajim, a successful Wall Street executive who persevered through some of life's hardest tests as a young child. Ed was kidnapped by his father at 3 years old and left in foster care and continued to fight through all the obstacles in front of him to now living a life of giving back to younger generations. In his latest book, The Island of the Four P's, he created a fable that helps prepare the youth for their future. To learn more about Ed or buy a copy of his book visit: https://www.edhajim.com/

Joe brings on longtime friend and an original Spartan; Zach Even Esh. Joe and Zach talk about why it's important to toughen up in modern times and what the reasons are for the increase of softness in society.

Andrea Miller is the founder and CEO of YourTango, an independent, purpose-driven publisher focused on relationships, emotional resilience, love, and self-empowerment tha attracts more than 23 million unique visitors each month organically. Joe and Andrea talk about the loneliness epidemic and how the modern tools out there have made fostering relationships more difficult than ever. For more info head to: https://www.yourtango.com/

Joe interviews Angelo Poli who is the founder of Metabolic Profiling (MetPro), which is an advanced methodology that analyzes a person's specific response to diet and activity, and adjusts based on their personal needs and goals. Angelo breaks down his process for helping thousands of people achieve their goal weight and how the metabolism works differently for every single person. For more info head to: metpro.co/spartan

Jaime Bronstein, LCSW is a relationship therapist, coach, host of "Love Talk Live" on LA Talk Radio, wife, and mama. She was named the #1 relationship coach transforming lives in 2020 by YahooFinance. Joe sits down with her to talk about manifesting and what it takes to turn dreams into reality through hard work and faith. Instagram: https://www.instagram.com/therelationshipxpert/ Website: https://therelationshipexpert.com Amazon Link for my book, "MAN*ifesting: A Step-By-Step Guide to Attracting the Love That's Meant for You." http://posthill.to/1637586701

Kelly and Juliet Starrett are pioneers in creating functional movement to improve quality of life. They have worked with Navy SEALS, Olympic and pro athletes, and weekend warriors to help them prevent injury and improve performance through customized programs. Kelly and Juliet are the co-founders of The Ready State, a virtual mobility coaching platform, and San Francisco CrossFit. Their new book Built to Move: The 10 Essential Habits to Help You Move Freely and Live Fully aims to present 10 practices proven to enhance mobility, make you feel energetic and improve your quality of life. You can order their new book at: https://www.amazon.com/s?k=built+to+move+starrett&hvadid=631645487512&hvdev=c&hvlocint=9004399&hvlocphy=9075555&hvnetw=g&hvqmt=e&hvrand=9913280298291795655&hvtargid=kwd-1880193860341&hydadcr=15522_13517448&tag=googhydr-20&ref=pd_sl_9ktlbvwsoy_e

After receiving millions of views on social media and dozens of comments asking where the full speech is we've published Joe De Sena's 10x Growth Con Speech. In this speech Joe talks about what it takes to become successful in whatever you're pursuing. The journey is always the same and this is what to expect. Episode is Presented by Athletic Brewing Co.

Joe De Sena sits down with Don Saladino, aka The Trainer to the Stars. Don is known for whipping celebrities into shape for major movies. He's worked with Ryan Reynolds, Blake Lively, John Krasinski any many more. For more info on Don click here: https://donsaladino.com/

Dr. Luana Marques is an Associate Professor of Psychiatry at Harvard Medical School, Founder and Director of Community Psychiatry PRIDE at Massachusetts General Hospital, and the former President of the Anxiety and Depression Association of America. In her new book, she outlines an accessible approach for readers to not only manage their anxiety, but also address its root—avoidance. Get a copy of her new book here: https://drluana.com/book/

Joe De Sena sits down with Dr. Gladys McGarey, author of "The Well-Lived Life" and talks about what it takes to live a long, healthy and happy life.

Joe De Sena sits down with Dr. Gladys McGarey, author of "The Well-Lived Life" and talks about what it takes to live a long, healthy and happy life.

The CEO of O2 Hydration joins the show to talk about the obstacles and life of entrepreneurship. What has Dave learned through his journey of building O2 and what does the future of sports drinks look like?

Dr. Amen is a physician, psychiatrist, and founder of Amen Clinics with 11 locations across the U.S. Amen Clinics has the world's largest database of brain scans for psychiatry totaling more than 210,000 SPECT scans on patients from 155 countries. He is the founder of BrainMD, a science-based nutraceutical company, and Amen University, which has trained thousands of medical and mental health professionals on the methods he has developed. He is the go-to resource for all things brain health and Joe De Sena asks him ways to boost overall brain health.

Brian Johnson is the creator of Optimize and the Founder + CEΦ of Heroic. He's spent half of the last twenty-five years as a Founder/CEO and the other half as a Philosopher. Not only does Brian know the secrets in creating successful businesses but he also knows the secrets to living an optimal life. For more information on Brian click here: https://www.heroic.us/meet-brian-johnson

Dr. Amy Shah Dr. Shah graduated Magna Cum Laude from Cornell University's world renowned school of nutrition. She helps busy people transform their health using cutting-edge nutritional and medical science. Her proven techniques to heal inflammation utilize the power of the microbiome to help digestion, obtain natural hormone balance and heal food sensitivities. She is a well-known expert on intermittent fasting for women. In this interview she explains what we got wrong about food, how our cravings can be controlled and the impact food has on our entire health.

Paul Chek is a world-renowned expert in the fields of corrective and high-performance exercise kinesiology, stress management and holistic wellness. In a world of biohacking and shortcuts to achieve health Paul breaks down what it truly takes to achieve optimal health. Please like and subscribe! You can follow Paul here: https://www.instagram.com/paul.chek/?hl=en

On this episode renowned orthopedic surgeon Dr. Vonda Wright shares what she does to help athletes unlock peak performance.

Jack Jarvis, a soldier from Hamble, Hampshire, spent 111 days at sea becoming the first solo rower to have rowed from mainland Europe to North America. Joe sits down to interview how the soldier rowed 4,500 nautical miles (8,334km) from Portugal to South Florida.

MICHAEL CHERNOW IS THE FOUNDER OF SEAMORE'S, CO-FOUNDER OF THE MEATBALL SHOP, CO-FOUNDER OF WELLWELL AND NOW THE FOUNDER OF KREATURES OF HABIT. BEFORE DOMINATING THE NYC RESTAURANT SCENE MICHAEL STRUGGLED WITH ALCOHOL AND DRUGS. BY REPLACING HIS BAD HABITS WITH LIFE CHANGING ONE'S HE WAS ABLE TO TURN HIS LIFE AROUND THROUGH HEALTH, FITNESS, AND MINDSET. Follow Michael here: https://www.instagram.com/michaelchernow/?hl=en

RJ Singh is on a mission to achieve ultra-performance in all areas of life. His mastery of ultra-habits helped him turn his life around and now he hopes to inspire others to do the same. Through commitment and absolute dedication to the evolution of the mind, body, and spirit, people can prosper in all areas of their lives. To achieve this, we require intention, discipline, and solid habits. Can follow RJ here: https://www.linkedin.com/in/rj-singh/ https://www.facebook.com/ultrahabits https://www.instagram.com/ultra.habits/

Ryan Serhant is a real estate broker, CEO, and founder of SERHANT. He's also a bestselling author, producer, and star of Bravo's Million Dollar Listing New York and Sell It Like Serhant. In this interview he reveals what the real estate market is doing in 2023 and his overall recommended investing philosophy when it comes to real estate. He also talks about his tips for success.

Jen Cohen is an entrepreneur, best-selling author, brand strategist, international speaker, podcaster and educator with a specific focus on building healthy habits and inspiring people to achieve their biggest dreams through boldness. Her new book Bigger, Better Bolder aims to help people achieve the life they want by being bold. Grab a copy here: https://www.amazon.com/Bigger-Better-Bolder-Live-Life/dp/0306829584/ref=asc_df_0306829584/?tag=hyprod-20&linkCode=df0&hvadid=598359157175&hvpos=&hvnetw=g&hvrand=276360795714431833&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9001987&hvtargid=pla-1665250621824&psc=1