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Do veggie burgers need a rebrand?

Do veggie burgers need a rebrand?

The Hard Shoulder · Newstalk

December 10, 202512m 2s

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Show Notes

The EU is set to reach a decision on the rebranding of veggie products. Meaning that words such as ‘sausage’ and ‘burger’ can no longer be used for meat-based foods in Europe.

To talk about the significance of this, Jonathan Healy is joined by Livestock Chair of the IFA, Declan Hanrahan, and Director of the Vegan Society of Ireland, James O’Donovan.