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Show Notes
As entrepreneurs, we need to empower customers and create a story that justifies an emotional response.
In this episode, Carlos and Ben discuss the four pricing methods from The Personal MBA: cost-based, market-based, return-based, and value-based pricing. They emphasise the importance of understanding the story the buyer is telling themselves and tapping into their motivations and needs.
Links
- The Personal MBA: A World-Class Business Education in a Single Volume, by Josh Kaufman
- Join the Happy Pricing course