From Laid Off to Most Followed PM: How Chloe Shih Grew to 750K+ on Insta, 300K+ on YT
The Growth Podcast · Aakash Gupta and Chloe Shih
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Show Notes
She gets laid off from Discord, then goes viral & becoming the most followed PM across platforms.
Not just that, she uses the moment to pivot her career, build a thriving personal brand, and winning big as a full-time content creator.
Today, we’re diving deep into her journey of going viral, breaking into product management, experience as a PM at Meta, TikTok, Discord, content creation, and more.
We're covering:
Guest's Introduction – 00:00:01
Filming the Layoff Video – 00:01:32
Her Views on Mass Layoffs in 2023 – 00:07:45
Inside Look at the Discord PM Team – 00:11:00
Product Culture at Discord – 00:15:36
The Approval Process at Discord – 00:19:54
Explaining TikTok Culture – 00:22:23
TikTok Algorithm – 00:29:48
The Start of Her Content Creation Journey – 00:32:40
How Big Social Companies Fueled Her Content Creation – 00:36:36
Becoming the Most Followed PM – 00:41:45
Her Role at Facebook – 00:44:51
The Culture at Meta – 00:48:25
What Makes a Good Product Culture? – 00:50:39
Breaking Into the PM Industry Without a Title – 00:55:36
How She Secured a Role at TikTok – 01:00:01
Her Must-Read Book List – 01:07:53
How She Landed a Role at Discord – 01:10:53
Advice for Laid-Off PMs – 01:16:03
Breaking the Internet with "30 by 30" – 01:17:28
The Production Process Behind "30 by 30" – 01:20:50
Pulling Off Big Brand Collaborations – 01:24:26
Her Process for Managing Collaborations – 01:29:33
How She Is Missing Out on More Potential and Money – 01:34:25
What’s Next for Chloe – 01:41:38
Brought to you by:
Explo: Embed customer-facing analytics in your product
Attio: The next generation CRM
Vanta: Automate compliance, manage risk, and prove trust
Where to find Chloe:
Email [email protected] to discuss advertising or guest opportunities.
We have some great podcasts coming from: Adam Robinson (CEO @ Retention.com & RB2B), Sergio Pereira (Fractional CTO and CPO), and Pierre Herubel ( B2B Content Expert, 122K+ on LinkedIn).
I’m so excited to share them with all of you.
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