From Greeting to Treating: How Being the Face of Your Clinic Builds a Million-Dollar Business
The Growth Lab Podcast · Luba Patlakh-Kaplun
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Show Notes
Welcome to Season 3 of The Growth Lab Podcast! In this premiere solo episode, Luba shares the raw, real origin story of Kidology from driving her car to daycares as a solo mobile therapist to building a multi-location, Inc. 5000-recognized pediatric therapy empire.
This episode is about being the heartbeat of your clinic greeting clients, jumping in when someone calls out, noticing what others miss, and leading by example every single day.
In this episode, Luba shares:
- How she went from 6-12 kids a day in her car to opening her first tiny 2-room clinic
- The moment a mom said, "You don't just run this place you ARE this place"
- Why visibility isn't ego it's culture, trust, and growth
- The front desk situation that taught her to model solutions, not just policies
- How noticing a child's gait led to adding another service and deepening trust
- Why being community-facing drives referrals and loyalty
- The transition from founder to CEO without losing what made your brand powerful
"If you want your team to treat clients with warmth, consistency, and excellence they need to see YOU doing that."
Whether you're a solo practitioner, clinic owner, or entrepreneur building a service-based business, this episode will remind you: You are the brand. Your visibility builds trust. And trust builds growth.
Are you the face of your business? What would change if you showed up as the heartbeat, not just another team member?
Follow us: @thegrowthlabpodcast on Instagram & TikTok
Connect with Luba: Instagram: @thekidologyqueen LinkedIn: linkedin.com/in/lubapatlakh
Season 3 is here, subscribe now!