Niche Down, Level Up: The Evolution of Hedgehog Marketing with Josh Berg
The Growth Equation · Tristan Wright
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Show Notes
This week on The Growth Equation, I caught up with Josh Berg from Hedgehog Marketing for a really down-to-earth conversation about what it’s actually like to run a marketing business these days. Josh shares the ups and downs of starting out with his sister, juggling a growing team when they were barely out of their twenties, and what happened when the fast growth train started to hit some bumps.
What’s refreshing about this chat is hearing how Josh moved away from the typical agency model to something more hands-on, where they work alongside businesses to help them get their own marketing sorted. It wasn’t an easy switch, and he talks openly about the fears and doubts around narrowing their focus, but it’s what’s helped them find solid ground.
We also talk about how clever use of AI and automation helps a small team get a lot done without the stress and scramble of making everything manual. And if you stick around, you’ll hear Josh’s hilarious story of how a $1.24 website idea turned into thousands of dollars worth of Uber Eats credit — pretty clever and a bit cheeky.
If you’re running a small business and want to get smarter at marketing without turning your life upside down, you’ll get plenty from this episode.
Connect with Josh Berg (Director at Hedgehog)
Company Website: https://www.hedgehogmarketing.com.au/team-members/josh-berg
LinkedIn: https://www.linkedin.com/in/joshberg1?originalSubdomain=au
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Evolve To Grow: https://m.mtrbio.com/evolve-to-grow