Fisheye's Focus: Navigating the Evolving World of Video Marketing with Jacob Lawrence
The Growth Equation · Tristan Wright
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Show Notes
Ready to really move the needle with video marketing and build long-term wealth?
In this episode of The Growth Equation, I sat down with Jacob Lawrence, founder of Fisheye, a standout video marketing agency based in Newcastle, Australia.
We unpack Fisheye’s fascinating journey from a clever name (inspired by a fisheye lens!) to becoming a leader in video marketing. We discuss the rapid evolution of video, including the shift to shorter, more organic content and the demand for faster-to-market media.
Jacob shares practical strategies for business owners:
- Diversifying revenue streams.
- Investing profits wisely.
- Even using your super fund to purchase commercial property.
He’s refreshingly candid about the challenges too—from the early long hours and navigating COVID-19, to mastering tax management. We also explore the future of video marketing, with Jacob’s take on how AI is enhancing, not replacing, creative work.
Connect with Jacob Lawrence
- Website: https://www.fisheyecreative.com.au/
- LinkedIn: https://au.linkedin.com/in/jacob-lawrence1
- Instagram: @jacobplawrence
Connect with us. 👇
Evolve To Grow: https://m.mtrbio.com/evolve-to-grow