Episode 26: Hertz So Bad
Did the 2020 global pandemic kill off Hertz? At first glance it seemed like the lockdown and impact on travel ultimately swallowed up this iconic 102 year-old brand.
The Great Fail · Debra Chen
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Show Notes
Did the 2020 global pandemic kill off Hertz? The Company’s stock price which at one time went as high as $150/share, had fallen to as low as $0.40 cents/share after it declared bankruptcy in May of 2020. At first glance it seemed like the lockdown and impact on travel demand ultimately swallowed up this iconic 102 year-old brand. However, when you peel back the layers and study Hertz’s history, you’d discover that many people over the years were holding shovels and digging the Company’s grave. Check out this week’s Episode 26, Hertz So Bad.
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