Episode 23: SkyMall’s Crash Landing
At its peak, SkyMall was a staple of airline travel with an annual circulation of approximately 20 million copies of its catalog found in the seat pockets of every major airline in the United States. How did it go down in flames by 2015?
The Great Fail · Debra Chen
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Show Notes
At its peak, SkyMall was a staple of airline travel with an annual circulation of approximately 20 million copies of its catalog found in the seat pockets of every major airline in the United States. Known for its whimsical and unique merchandise, it quickly won the hearts of many travelers and by 2009 had generated approximately $80.5 million in revenue, making it one of the largest e-commerce websites in the world. How did a fun, innovative company with a monopoly on its market become an internet after-thought by 2015? Find out on Episode 23 of The Great Fail.
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