Episode 1: The Downfall Of LA Gear
The Downfall Of LA Gear
The Great Fail · Debra Chen
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Show Notes
In the 80's and early 90's, LA Gear became one of the most iconic brands with celebrity endorsements that included Michael Jackson, Paula Abdul, Hakeem Olajuwon, Joe Montana, and Wayne Gretzky. This quintessential company captured the hearts of men, women, and kids and for a minute, was third in sales behind Nike and Reebok. How one of the hottest companies, could commit a series of missteps that landed it on its deathbed by the late 90's, will have you doing the maniac flashdance.
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