How to Speak So People Buy — The Psychology Behind High-Converting Presentations (With Colin Boyd)

What if teaching more was actually hurting your sales?

In this episode, I’m sitting down with Colin Boyd — one of the world’s top speaking and sales coaches, trusted by Amy Porterfield, Jenna Kutcher, and other top entrepreneurs — to unpack the psychology behind high-converting presentations.

You’ll learn:
✅ Why over-teaching kills conversions (and what to do instead)
✅ How to speak with stories and frameworks that inspire people to buy
✅ The “Lose-the-Sale Line” every entrepreneur needs to know
✅ How to remove resistance, increase desire, and reveal your vehicle — the 3 steps to presentations that sell
✅ How to sell from stage, webinar, or camera without feeling pushy

If you’re a coach, creator, or entrepreneur who wants to grow your income by communicating more effectively, this episode will change how you speak — and how your audience responds.

📘 Grab Colin’s new book One Presentation Away here: onepresentationawaybook.com

Chapters
00:00 Introduction to Colin Boyd and His Expertise
01:53 The Transformative Experience of Writing a Book
03:59 Understanding the Concept of 'Stage' in Communication
07:03 The Power of One Presentation
09:54 Common Mistakes in Presentations
11:46 The Importance of Removing Resistance in Presentations
23:04 The Power of Belief Shifting
24:22 Crafting Compelling Presentations
25:38 Building High Ticket Offers
28:58 The Importance of Decision Making
32:56 Creating Sacred Spaces in Offers 38:14 Starting Your Presentation Journey

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📕Graham’s Books

How To Get Paid For What You Know
https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670

Rebel: Find Yourself by Not Following The Crowd
https://www.grahamcochrane.com/rebelbook

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