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How To Sell Through Story | 027

How To Sell Through Story | 027

The Graham Cochrane Show

October 22, 201944m 20s

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Show Notes

Every good story or movie follows the same 7 element pattern.

Without one of these 7 elements, audiences rarely connect with the story and it has no impact.

Ironically the best way to sell your product to the world is to use the exact same 7 elements in your sales copy, positioning, and branding.

Author turned marketing coach, Donald Miller, wrote an incredible book called Building A StoryBrand: Clarify Your Message So Customers Will Listen and in today's episode I want to break down each of these 7 elements so you can apply them to YOUR business.