The Three Pillars Of A Successful Food Business: A Roundtable Conversation With Industry Experts
In this special “Round Table” episode of The Good Food CFO podcast Sarah joins Alli Ball and Katie Mleziva, CPG experts in Sales Strategy and Brand Strategy, respectively to talk about the 3 Pillars of a Successful Food + Beverage Brand. ...
Audio is streamed directly from the publisher (api.substack.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this special “Round Table” episode of The Good Food CFO podcast Sarah joins Alli Ball and Katie Mleziva, CPG experts in Sales Strategy and Brand Strategy, respectively to talk about the 3 Pillars of a Successful Food + Beverage Brand.
Join three food industry experts as we discuss:
- The basics of each pillar: Brand, Finance and Sales strategy
- How the 3 Pillars come together and inform one another (and what order to tackle them)
- The 3 C’s of Brand Strategy
- When businesses should start thinking about their Brand Strategy
- The benefits of Financial Modeling
- Pricing for product profitability vs. business profitability
- How to rollout a price change with a distributor or retail partner
- Katie’s “Do, Build or Buy” Strategy
- Our exciting Giveaway!
WIN A 1 HOUR 3-PILLAR CONSULTATION WITH US!
We’re giving away one hour of round-table time to one emerging brand who needs support around these three pillars. Together, we’ll get on Zoom and talk strategy with you!
To enter:
- Follow @sarahdelevanconsulting, @realfoodbrands and @itsalliball on Instagram
- Comment on one (or all!) of our giveaway posts to be entered for up to 3 chances to win.
- We’ll tally all the comments together to select a winner.
The winner will be chosen on Wednesday, January 20th, 2021 at 10 AM PST, announced on instagram, and notified via DM.
MEET KATIE
Katie Mleziva is a Food Brand Strategist and host of the Real Food Brands Marketing Podcast. She has 20 years of experience in Brand & Marketing Strategy across a range of brands from Fortune 500 companies to local startups and farms. Katie is driven to help emerging food businesses go from making a great product to building a strong brand that stands out in order to help get good food into the hands of more people.
MEET ALLI
Alli Ball is a former Grocery Buyer turned Wholesale Consultant, and the creator of Retail Ready®, an online course for producers of packaged product in the food industry. Alli has helped hundreds of emerging brands understand what it takes to get their products on the retail shelf- and keep them there- by sharing the behind-the-scenes secrets and thought process of Wholesale Buyers as they assess new products for their stores or online marketplace.
LINKS + RESOURCES
Visit Alli’s website
Follow Alli on Instagram
Learn More about Retail Ready
Visit Katie’s website
Follow Katie on Instagram
Learn more about Katie’s Program, Brand Strategy Streamlined
Visit Sarah’s website
Follow Sarah on Instagram
Learn more about the Financial Success Formula Program
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com/subscribe