Strategy, Budget + ROI Tracking with UMAI Marketing
If you’ve been unsure how much of your budget to allocate to marketing, how to track your efforts, and how to make informed decisions regarding your efforts and your spending - you don’t want to miss this episode! Today on the podcast Sarah...
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Show Notes
If you’ve been unsure how much of your budget to allocate to marketing, how to track your efforts, and how to make informed decisions regarding your efforts and your spending - you don’t want to miss this episode!
Today on the podcast Sarah is joined by Alison Smith and Karin Samelson, co-founders of UMAI Marketing - a boutique, Austin-based marketing agency that scales CPG brands.
They are well known in the industry for their “Core 3 Method” which focuses on Organic Social, Paid Social and Email Marketing, and in this episode they are sharing:
- The importance of each marketing element
- How to determine the right budget for each for your business
- Industry benchmarks
- Exactly how to track your outcomes and calculate your Return on Investment.
This episode is full of actionable advice, so grab your favorite note-taking device and hit play!
Then be sure to let us know where you’re listening by tagging us on social.
RESOURCES and LINKS
Follow UMAI Marketing on:
UMAI Resources: Breakeven ROAS Calculator
Follow along on Instagram: @sarah.delevan.consulting
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Visit sarahdelevan.com or the to learn about our new + updated services.
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