Managing Trade Spend at Any Size with Nikki McNeil
Nikki McNeil is a Co-Founder at Vividly, a trade spend management software which aims to deliver clear value through efficiencies when analyzing trade spend dollars. Whether you’re a founder managing trade spend for one partner or hundreds,...
Audio is streamed directly from the publisher (api.substack.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Nikki McNeil is a Co-Founder at Vividly, a trade spend management software which aims to deliver clear value through efficiencies when analyzing trade spend dollars.
Whether you’re a founder managing trade spend for one partner or hundreds, having the right system in place can ensure you stay on budget and receive proper payment from all of your distributors and retailers.
In this episode, Sarah got to sit down with Nikki to discuss managing trade spend, and what kind of systems you can put in place to support you and your team at any size.
You’ll hear:
-
How Nikki’s background in CPG at companies like Lily’s Sweets, Perfect Snacks and Justin’s Nut Butter inspired her to create Vividly
-
What you need to get started managing your trade spend. Spoiler alert: You can start with just Excel
-
Ways to support your sales and accounting teams, and ensure everyone has access to the right information
-
When it might make sense to utilize a partner like Vividly in managing your trade spend.
Free Resources from Vividly:
Connect with Nikki
Website: Vividly
Stay Connected!
Instagram: @TheGoodFoodCFO
YouTube: @thegoodfoodcfo
Join us in The Good Food CFO Community
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com/subscribe