Senreve's Coral Chung: 'Modernization is so hard for luxury brands'

When Coral Chung went to start her luxury accessories brand, Senreve, she felt pressure to do things the way that they had always been done. But by using a combination of consumer data, smart manufacturing and inventory planning, Chung has been able to side-step a lot of the downfalls of traditional luxury brands, like being forced to destroy excess product or deal with slow production. While she won't say "never'" regarding the possibility of joining a more traditional house of brands, Chung said those conglomerates have a long way to go before they're ready for a brand like Senreve.On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Senreve founder and CEO Coral Chung to discuss the careful balance between being a tech and fashion company, the slow pace of luxury market and the future of Senreve as an independent company.