Same founders Shea Marie and Ryan Horne on building a booming 'influencer brand'
The Glossy Podcast · Glossy
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Show Notes
What started as a luxury swimwear brand nearly 10 years has transformed into a successful fashion label that introduced denim, resortwear and kidswear this year. Launched by Shea Marie, an influencer-turned-founder, and her co-founder Ryan Horne, Same has become one of the buzziest swimwear brands on the market, with A-list fans such as Beyoncé, Hailey Beiber and Kendall Jenner.
"The growth has happened very fast. Our sales have been tripling, quadrupling each year," Marie said on the latest episode of the Glossy Podcast. To that point, both Marie and Horne said that they've been focused on growing their team. The brand plans to evolve its DTC strategy and open a retail store next year. Plus, more categories, including footwear and accessories, are on the horizon.
In this week's episode of Glossy's Podcast, Marie and Horne discuss what's fueling Same's expansion nearly 10 years in and why an established audience is impactful when building a brand.