Never Fully Dressed's Lucy Aylen on the 'learning curve' of reaching global consumers
The Glossy Podcast · Glossy
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Show Notes
In the latest episode of the Glossy Podcast, international reporter Zofia Zwieglinska sits down with Lucy Aylen, founder of the U.K.-based fashion brand Never Fully Dressed.
Known for its bold prints, size-inclusive designs and vibrant community, the 15-year-old brand has seen 42% year-on-year sales growth this year and has expanded its store footprint. Its styles, which include the popular Jaspre skirt, "boob shirt" and reversible wrap dress, have been worn by Lena Dunham and Beyoncé, among other stars.
On the podcast, Aylen discusses the brand’s U.S. expansion, including with stores in NYC's Nolita neighborhood and L.A.'s Melrose Place, both of which opened in June. In addition, she offers advice for aspiring entrepreneurs. For her part, Aylen started her brand with a stall in London's Spitalfields market.
Tune in to learn how Aylen is building her brand while prioritizing inclusive fashion and community-building.