Knot Standard's John Ballay: 'We're taking all of our digital efforts and driving customers into a physical location'

In the early 2010s, John Ballay saw that there was something missing in menswear. At the time he was working in finance in Dubai, and had developed a passion for well-tailored suits. As the retail pivot to DTC was picking up steam, he wanted to find a way to make bespoke clothing more accessible to the average man. So Ballay and Mueller decided to create the first brand that would bring the magic of made-to-order clothing right to their customers' doorsteps. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Knot Standard co-founder and CEO, John Ballay, to discuss the evolution of menswear, creating custom-made products for every consumer, and how a brand with no inventory works with retailers.