Amanda Uprichard on how her namesake brand is handling the coronavirus epidemic
The Glossy Podcast · Glossy
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Show Notes
Amanda Uprichard's namesake fashion company has quickly reshaped its supply line to work in a world living with the coronavirus.
"Now, we make maybe 90% of our stuff here because of the virus," Uprichard said about her New York operation. Previously, half of the line's manufacturing was based in China.
"Anyone that's in manufacturing, you're just affected by the supply chain," she added. "But I do believe China will be completely normal in another month."
For Uprichard, making things out of New York was a return to the brand's beginnings. Everything was made out of New York City, "until about a year and a half ago, when we started switching to China because the resources are drying up here," she said.
Uprichard talked about the importance of influencers, the reality TV show "The Bachelor" and walking away from Amazon (and, just maybe, going back to it).