Wander Beauty co-founder Divya Gugnani: 'We are entirely informed by our client'

Divya Gugnani was motivated to launch Wander Beauty when she realized there were no beauty brands speaking directly to her -- a woman who loves beauty and maintains a fast-paced lifestyle. Now, three years into the business, Gugnani and her team are taking a strategic approach to scaling the company by implementing technology like chatbots and text communications, and pairing that with a strategic distribution that brings them directly to their customer, wherever she is. On this week's episode of The Glossy Beauty Podcast, Glossy's beauty editor, Priya Rao, sits down with Wander Beauty's Divya Gugnani to discuss how Wander Beauty is learning about its core customer, how it's using that information to further connect with her and what's on the horizon for the brand.