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Shein: How the fast fashion disruptor ran into real world problems

Shein: How the fast fashion disruptor ran into real world problems

The inside story of Shein’s success, and the challenges it faces in its bid to go public

The Global Story · BBC World Service

November 27, 202526m 56s

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Show Notes

The backlash over the opening of Shein’s first brick and mortar store in Paris this month is just one in a series of controversies and complaints over the ultra-fast fashion retailer. As the company looks to go public, we explore whether its business model can withstand the world’s scrutiny.

Laura Bicker, the BBC’s China Correspondent, tells us what she found in the Guangzhou factories supplying Shein, and co-host Tristan Redman heads to the Paris store.

Producer: Hannah Moore

Executive producers: Bridget Harney and James Shield

Mix: Travis Evans

Senior news editor: China Collins

Photo: A customer shops at Shein in Paris, France. Sarah Meyssonnier/Reuters