GSP #44: Book Club - Unlocking Creativity by Michael Beinhorn - Chapters 2 & 3

Getcha Some Productions Podcast Episode 44

Buy the Book here: Unlocking Creativity by Michael Beinhorn https://amzn.to/3B9f458

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A podcast covering all things related to music production: from the first note to the last fan and everything in between.  We create music and inspire others to do the same.  Every episode is a live business meeting between me and Dan (me and Keith) as we build this media empire right before your very eyes/ears.

In this episode we discuss:

Getcha Some Productions Book Club

Buy the Book here: Unlocking Creativity by Michael Beinhorn https://amzn.to/3B9f458

Per our usual process, we read some selected excerpts and discuss.

Dan and I go through chapters 2 & 3.  We do an overview.

Chapter 2 is called Prep Work.  We read some selections and discuss.

Michael Beinhorn gets so deep into the process that he becomes part of the project. He almost becomes a band member. He develops a highly proprietary attitude toward the artist’s music.

We mention Prince and 4 Non Blondes.

We mention that Chapter 2 has an extensive list of questions to use as a resource when interviewing an artist.  It’s an excellent list of questions and a great thing to go over within the process of producing an artist and for an artist to consider even when self-producing a project.  These are conversation starters and they model a therapeutic relationship.  Each question could be an entire podcast.

We move on to Chapter 3.  Chapter 3 is called Preliminary Preproduction.

Dan loves chapter 3. He points out that the chapter consists of mostly lists of items and or lists of questions to be used when embarking on a creative journey. He says he wants to use chapter 3 as a guide every time he starts any kind of create a project.

It’s exhaustive.

Do you want to not mess up your next music project?  This book.

Dan and I both thought it was very revealing that he says that he can’t rely on the artist to be objective about their own work.

Chapters 2 & 3 (the whole book really) are about dialog and therefore, by extension, relationships.

Here are the topics that he covers in Chapter 3 with respect to Preliminary Preproduction:

-Goals to be achieved (list of 12 things)

-Song analysis (list of questions)

-Song Structure (list of questions)

-Song Orchestration (list of questions)

-Vocals (list of questions)

This book is a masterclass.  This book is a masterclass in collaboration.

I don’t know what motivates me but it would be nice to know!

Chapter 3 is Dan’s favorite so far.  Mine too because I like lists.

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