OpenWeb’s Tiffany Xingyu Wang on making publishers sustainable with first-party data
In this episode of the Georgian Impact Podcast, we talk to Tiffany Xingyu Wang, OpenWeb’s first-ever Chief Marketing Officer. With a mission to “save online conversations,” OpenWeb wants to improve the quality of conversations online while enabling conversation-based advertising, which allows brands to connect with their most active audiences. Through connecting with audiences, publishers can garner first-party data for ad targeting — a valuable tool as publishers prepare for the disappearance of third-party cookies.
The Georgian Impact Podcast | AI, ML & More · Georgian
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Show Notes
In this episode of the Georgian Impact Podcast, we talk to Tiffany Xingyu Wang, OpenWeb’s first-ever Chief Marketing Officer.
With a mission to “save online conversations,” OpenWeb wants to improve the quality of conversations online while enabling conversation-based advertising, which allows brands to connect with their most active audiences. Through connecting with audiences, publishers can garner first-party data for ad targeting — a valuable tool as publishers prepare for the disappearance of third-party cookies.