What Marketing Organizations Can Learn From Media Companies
A roundtable of Gatherers with experience in both media companies and large marketing organizations reflect on the crowded and competitive landscape of digital content creation, how to grow ecosystems in which content can flourish, and which approaches taken by media companies can best be translated to the practice of marketing.
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Show Notes
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This episode features:
- Alison Overholt, Multiplatform Content & Storytelling Strategist (Oprah Daily, ESPN)
- Cole Stryker, Editorial Consultant, Editor of the Gather Dispatch newsletter
Hosted by Gather's Head of Content, Jason Oberholtzer & Process Analyst and Project Manager, Mimi Sun Longo.
Theme music "You're So Fine" by Mimi Sun Longo.