Season 1 · Episode 21
Creating Ideas that Influence: Jonah Berger, Wharton
The Gartner Talent Angle · Gartner
October 22, 201642m 55s
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Show Notes
Jonah Berger is on to us. We're social creatures that, almost robotically, respond to cues and narratives. His work on Contagious and Invisible Influence gets to the heart of why some ideas and products go viral and others don't and how to uncover hidden "influence hacks" that shape culture and drive behavior.