What now for Activision? - The GamesIndustry.biz Podcast
Following the news that Bungie and Activision are parting ways, the GamesIndustry.biz team discuss where the AAA publisher goes from here. Whether part of the ten-year agreement between the two firms or due to a change in strategy, there's no denying...
The GamesIndustry.biz Microcast · The GI.Biz Team
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Show Notes
Following the news that Bungie and Activision are parting ways, the GamesIndustry.biz team discuss where the AAA publisher goes from here.
Whether part of the ten-year agreement between the two firms or due to a change in strategy, there's no denying that the break-up leaves a Destiny-shaped hole in Activision's limited portfolio (NB: We mean Activision specifically, which is left with Call of Duty and the Crash/Spyro remakes -- the wider company of Activision Blizzard is doing just fine).
Matt, Chris and James ponder whether Activision will seek its next billion-dollar franchise from another third-party studio like Bungie or perhaps turn to the many developers it already owns (most of which are working on Call of Duty) to come up with fresh ideas.
We also talk about the company's efforts in other areas, from esports to film production, and whatever happened to that revived Sierra brand the publisher so proudly relaunched a few years back.
As always, you can get your daily dose of news, insight and analysis into the world behind video games at www.gamesindustry.biz.
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