EA and FIFA's $1bn branding dance
The GamesIndustry.biz team discusses the biggest stories of the past week. First up, we discuss the ongoing dance between Electronic Arts and football association FIFA. While EA has claimed it's considering a rebrand for its best-selling football...
The GamesIndustry.biz Microcast · The GI.Biz Team
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Show Notes
The GamesIndustry.biz team discusses the biggest stories of the past week.
First up, we discuss the ongoing dance between Electronic Arts and football association FIFA. While EA has claimed it's considering a rebrand for its best-selling football series, FIFA has suggested it's considering licensing out its brand to additional parties.
We ponder what each side has to lose or gain, or whether ultimately these are just negotiating tactics and the world's biggest-selling game will likely remain just the way it is.
Then, following complaints from Metroid Dread developers who did not receive credit in the final game, we explore what should earn a place in any project's staff roll.
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