Bad Influencers - The GamesIndustry.biz Podcast
James, Rebekah and Brendan discuss the latest gaming headlines, including whether publishers need to be more careful in screening the influencers they work with. We kick off with an update on the various lawsuits between Epic and the creators of...
The GamesIndustry.biz Microcast · The GI.Biz Team
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Show Notes
James, Rebekah and Brendan discuss the latest gaming headlines, including whether publishers need to be more careful in screening the influencers they work with.
We kick off with an update on the various lawsuits between Epic and the creators of popular dances, as well as news that former EA Motive founder Jade Raymond and battle royale pioneer Brendan Greene have taken on new roles.
Then, following EA's apology for its delay in dealing with a Game Changer that was sexually harassing The Sims fans, we talk about the responsibility publishers have when using influencers to engage with their community.
As Brendan covered in his piece earlier this week, endorsing YouTubers, Twitch streamers et al lends them some of a brand's power but what happens when an individual abuses that power?
As always, you can find more news, analysis and insight into the world behind video games at www.gamesindustry.biz.
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